Description

The Social Content and Community Specialist creates content for and engages with audiences on Dartmouth's flagship social media channels. Reporting to the Director of Social Strategy and Digital Engagement, this role combines hands-on content production (approximately 60% of the role) with community management and social listening (approximately 40%).

The Specialist writes, designs, and produces static and written content for Dartmouth's institutional accounts, manages day-to-day community engagement across platforms, and serves as the team's eyes and ears on what audiences are saying about Dartmouth online. Day-to-day editorial direction comes from the Associate Director of Social Media.

This is a creative, audience-facing role for someone who is fluent in the rhythms of social media, writes well, and wants to help shape how a major institution shows up on the platforms where its audiences spend their time.

Description

Required Qualifications - Education and Yrs Exp

Bachelors or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities

• Bachelor's degree plus 2 or more years of relevant experience, or equivalent combination of education and experience.
• Demonstrated experience producing content for social media platforms, with a portfolio of work that reflects strong writing and visual sensibility.
• Strong copywriting skills, including the ability to write in a defined institutional voice across platforms with different tones and conventions.
• Working knowledge of design tools such as Canva, Adobe Creative Cloud, or Figma sufficient to produce graphics, carousels, and Stories.
• Experience managing community engagement on social platforms, including responding to comments, direct messages, and mentions.
• Familiarity with social listening tools and approaches, and the ability to identify trends, sentiment shifts, and emerging issues.
• Sound judgment in determining what to escalate, what to respond to, and how to represent an institutional voice in public-facing interactions.
• Strong attention to detail and willingness to take ownership of small tasks that add up to a polished public presence.
• Familiarity with social media management platforms such as Sprout Social, Hootsuite, or similar.
• Strong written and verbal communication skills.
• Commitment to fostering an inclusive and diverse environment.

Preferred Qualifications

• Experience in higher education, nonprofit communications, or a comparably mission-driven organization.
• Experience collaborating with photographers, videographers, or designers to package content for social.
• Familiarity with reporting on social media performance and using analytics to inform content choices.

Department Contact for Recruitment Inquiries

Erin Supinka

Department Contact Phone Number

6-2255

Department Contact for Cover Letter and Title

Erin Supinka, Director of Social Strategy and Digital Engagement

Department Contact's Phone Number

Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?

Yes

Special Instructions to Applicants

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Additional Instructions

Key Accountabilities

Description

Content Production

• Creates static and written content for flagship channels, including post copy, carousels, graphics, Stories, and thread-based content.
• Sources and produces visual assets in collaboration with MPG videographers, designers, and campus photographers; occasionally captures photo and video content for time-sensitive moments where dedicated support is not available.
• Contributes to content calendar planning and editorial brainstorms.
• Supports campaign execution and high-profile institutional moments as needed - sometimes beyond normal working hours.

Percentage Of Time

60%

Description

Community Engagement and Social Listening

• Manages community engagement across platforms by responding to comments, direct messages, and mentions in Dartmouth's institutional voice.
• Monitors social platforms daily for community sentiment, student voices, trending topics, and real-time moments.
• Compiles regular social listening summaries - including daily AM/PM sentiment updates, trending conversations, and notable community moments - for the Associate Director and Director.
• Prepares social listening data and insights for broader reporting needs, including contributions to board reports and institutional communications, in partnership with the Data Analyst for Web and Social Media and the Associate Director.
• Flags risks, opportunities, and emerging issues to the Associate Director and Director for rapid response, and maintains ongoing awareness of the broader conversation happening about Dartmouth across platforms.

Percentage Of Time

40%

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Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.

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Performs other duties as assigned.