Description

The Marketing Intelligence & Operations Analyst analyzes data and workflows to develop recommendations that drive growth, improve operational efficiency and support data-informed decision-making. This role evaluates market data, campaign performance, financial, operational and patient journey data to identify trends, opportunities and areas for improvement. The analyst interprets findings and develops dashboards, performance reports, executive presentations and strategic summaries for department leadership. This role also designs, develops and implements AI-enabled workflow solutions that improve reporting, research, collaboration and operational efficiency while translating complex information into actionable recommendations aimed at driving new patient volume growth across key service lines.

Essential Duties:

• Develop, maintain and evaluate dashboards, reports, scorecards and custom applications using Tableau, Power BI, Excel, Large Language Models and/or other tools to inform marketing, communications provider business development and operational decision-making.
• Analyze internal and external datasets, including campaign performance, audience segments, market trends, patient volumes, digital engagement, CRM data, clinical propensity models and business development data to identify trends, opportunities, and performance drivers.
• Interpret analytical findings and communicate timely, evidence-based insights and recommendations to internal stakeholders, department leadership and cross-functional partners.
• Design, improve and document departmental workflows, reporting processes, and operational practices to increase efficiency, standardization, collaboration and operational readiness across the department.
• Evaluate patient journeys and engagement opportunities by identifying workflow gaps, audience needs, pain points, and opportunities to improve patient acquisition, engagement and drive new patient growth.
• Develop executive presentations, strategic summaries, performance recaps and leadership-ready narratives that translate complex data, business information and operational priorities into clear recommendations and actionable next steps.
• Conduct recurring and ad hoc analyses related to marketing performance, patient journeys, provider business development and special strategic growth initiatives.
• Design, develop and implement AI-enabled tools, templates, prompts, automations and workflows that improve reporting, research, collaboration, operational efficiency and insight generation across marketing, communications and business development teams.
• Coordinate with marketing, digital, content, analytics, provider business development, clinical, operational, and agency partners to clarify business needs, gather requirements, validate findings, and advance cross-functional initiatives.
• Performs other duties as assigned

Required Qualifications:

• Req Bachelor's Degree Business, Advertising Communications Management
• A relevant master's degree may substitute for up to one year of preferred professional experience.
• Req 1-3 years Experience in a professional setting, preferably within a related industry and/or function
• Req Strong analytical and critical thinking skills, with the ability to interpret data, identify trends, and develop actionable insights.
• Req Strong written, verbal, and visual communication skills with the ability to tailor messaging to various audiences
• Req Ability to synthesize data and information into clear insights, narratives, presentations, and recommendations
• Req Strong organizational and project coordination skills with attention to detail and follow-through
• Req Ability to support and contribute to cross-functional initiatives in a collaborative team environment
• Req Comfortable learning and leveraging AI-enabled tools and emerging technologies to improve workflows, reporting, research, and operational efficiency
• Req Curiosity and willingness to learn AI-enabled tools, automation methods, and emerging technologies that improve reporting, research, collaboration, and workflow efficiency.
• Req Ability to work collaboratively across marketing, digital, content, analytics, provider business development, clinical, operational, and agency teams.

Preferred Qualifications:

• Pref Master's degree Analytics, Business, Economics, Operations, Healthcare Operations, Marketing
• Pref Familiarity with healthcare, marketing, CRM, or customer data platforms preferred

Required Licenses/Certifications:

• Req Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)

The annual base salary range for this position is $68,640.00 - $112,370.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying.

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at [email protected]. Inquiries will be treated as confidential to the extent permitted by law.

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