Description

We're looking for an experienced Consumer Product Marketing Manager to drive product strategy and marketing for Social AI products on Facebook. This role sits in-between technical product understanding and go-to-market strategy, helping to bring AI experiences to billions of people all over the world. You will partner closely with product, engineering, research, and marketing teams to show how AI helps people connect and do more on Facebook.This role sits on our Facebook Consumer Marketing team and spans inbound, go-to-market, and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting narratives and positioning for key features and products, and leading cross-organization go-to-market efforts that shift press and user perceptions around social AI use cases. This is a highly cross-functional role - you'll embed with multiple product teams to translate roadmaps into marketing programs. If you are a strategic marketer who is analytical and creative, has experience leading complex projects by prioritizing work based on impact and deadlines, and have experience working on consumer AI products, then we'd like to connect with you.

Consumer Product Marketing Manager, Social AI Responsibilities:

• Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, marketing, and policy teams
• Serve as the single-threaded owner for Social AI products on Facebook to inform, develop, and execute complex, sometimes cross-organizational go-to-markets, including strategy development, goals and measurement, creative development, and integrated launch plans
• Develop accurate positioning and messaging that translates technical specs into clear value propositions for consumers
• Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to shift press and user perceptions around social AI features
• Tackle complex problems and create thoughtful recommendations and action plans for solving those problems
• Monitor the consumer AI landscape to identify opportunities for differentiation to identify opportunities for differentiation - both at the product and marketing level

Minimum Qualifications:

• Experience working on AI products - ideally for a consumer audience, but experience working on AI tools for developers, businesses, and policymakers also applies
• Experience with consumer GTM strategies based on consumer-focused insights
• Experience with complex, cross-organization consumer-facing product launches and/or consumer campaigns
• Demonstrated understanding and active use of consumer AI products and technologies
• Experience driving presentations to executives and cross-functional leaders and teams

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Internet, technology, or artificial intelligence industry experience
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$160,000/year to $224,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.