Description

Reporting to the Senior Associate Athletics Director for External Strategy, this position will lead ideation and execution efforts for fan experience, marketing, promotional and revenue generating strategies. Thus, advancing the mission, values, and brand affinity of Dartmouth College Athletics and Recreation through creative, innovative, engaging, and memorable experiences/engagement for student athletes, fans, and prospects.

Description

Required Qualifications - Education and Yrs Exp

Bachelors or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities

• 5-6 years of relevant athletics marketing, revenue generation and fan engagement experience or the equivalent.
• Demonstrated experience with, and commitment to, meeting the needs of, and interacting with, a diverse campus community.
• Excellent verbal and written communication skills.
• Strong planning, organizational, and interpersonal skills.
• Demonstrated experience in the development of promotional materials and activities.
• Skill in the use of computer software including Word, Excel and graphic programs including InDesign, Illustrator, and Photoshop.
• Demonstrated proficiency in the use of social and new media.

Preferred Qualifications

• Bachelor's degree in Marketing or Athletics Administration, or the equivalent combination of education and experience.
• Experience with financial/accounting.

Department Contact for Recruitment Inquiries

Chris Celona

Department Contact Phone Number

[email protected]

Department Contact for Cover Letter and Title

Chris Celona, Sr. Athletics Director for External Strategy

Department Contact's Phone Number

Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?

Preferred, but not required

Special Instructions to Applicants

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Additional Instructions

Key Accountabilities

Description

Administration

• Provide the leadership and oversight necessary to ensure effective collaboration and the integration of marketing, fan engagement, ticketing operations, and revenue generation.
• Provide the leadership and oversight necessary to ensure a strong culture of extraordinary customer service and a student-athlete first mentality throughout all departments.
• Develops annual external engagement strategy plans, in consultation with other administrators and coaches, for sports including strategies for advertising, promotional materials and activities, and other creative efforts to increase attendance and sales for both ticketed events and recreation activities.
• Manage and oversee the financial budget for (Marketing, Fan Engagement). Including digital and print advertising, give-a-way, and promotional events spending.
• Support, mentor and develop staff that report to this position. Including but not limited to Full-time staff, part-time staff, and student staff.
• Liaison with college constituents to advance Dartmouth Athletics & Recreations.
• Work in collaboration with the General Manager of Dartmouth Athletic Sponsorships (Van Wagner), ensuring fulfillment of all elements included in corporate sponsorship agreements.
• Serve as a strategic advisor to the Senior Associate Athletics Director for External Strategy

Percentage Of Time

40%

Description

Promotion and Marketing

• Create and execute advertising campaigns for ticketed athletics events and recreation products.
• Develops marketing and promotional efforts to generate fan support at events. This includes advertising, community relations, and grassroots marketing to increase the attendance of the general public and campus community to athletics events and recreation offerings.
• Manages the production and execution of all game-day related activities: including but not limited to creative game-day promotions and coordinates game-day PA scripts and video board operation.
• Oversee all operational functions of the Video Boards
• Email Marketing and Digital Advertising
• Conducts advertising campaigns for ticketed athletic events through cash/trade negotiations with local/regional newspaper, television, and radio outlets.
• Produces promotional materials including schedule cards and posters for all sports.
• Creates and coordinates promotional activities aimed at the community, youth recreation programs, schools, businesses, public, students, and employees.
• Coordinates student-focused promotions and activities and collaborates with campus colleagues on strategies and events to promote student attendance at home events.
• Identifies, establishes and executes the integration of social, digital and other new media into the promotion of our teams and events and recreation activities.
• Markets and manages Lil Green Kids Club, Big Green Next Gen Pass activities, including brochure, mailings, events and fan club database.
• Supervision: Hires, trains, and supervises an intern, student event workers
• Event Presentation: Coordinates creative game-day promotions including half-time/intermission activities; makes arrangements with the Facilities and Operations office for set-up and other needs.

Percentage Of Time

40%

Description

Cross Promotion

• Develop and execute integrated cross-promotional strategies that increase awareness, attendance, and revenue across all ticketed sports and special events.
• Collaborate with the Athletics Ticket Office to analyze historical ticket sales, attendance trends, and fan behavior to inform pricing and promotional strategies.
• Develop creative ticketing packages and promotional offers, including group sales, youth programs, faculty and staff initiatives, and other targeted audience segments.
• Partner with marketing, communications, multimedia rights, and campus stakeholders to maximize cross-promotional opportunities across all athletics platforms and events.
• Identify opportunities to cross-sell ticketed events through digital marketing, email campaigns, in-venue promotions, and community outreach initiatives.
• Monitor and evaluate the effectiveness of promotional campaigns and ticketing initiatives, providing recommendations to improve attendance, fan engagement, and revenue performance.
• Ensure cross-promotional efforts align with departmental strategic priorities, brand standards, and annual revenue objectives

Percentage Of Time

20%

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Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.

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Performs other duties as assigned